Sustainable Pillar
Ervah is a brand that seeks sustainable paths and has its foundations aligned with the 4 pillars of sustainability.
Environmental Pillar
The raw materials of our products are consciously extracted and come from the Amazon rain forest, the lungs of the world, and which has needed a lot of attention for years. By consciously using raw materials in the region, we contribute to keeping the forest standing, in addition to being essential for the livelihood of the riverside population.
From the packaging to the organic compounds belonging to the products. We use recycled paper in the boxes and the plastics that surround the products are biodegradable.
Reverse logistics: When the boxes are returned to Ervah by customers, they are rewarded with a natural incense made from natural herbs to make your life full of positivity and love!
Natural ingredients: Our products are produced with natural bases and having the alliance of powerful essential oils in their composition that contribute not only to the health of the hair and skin, but to your overall health. E Ervah seeks your well-being!
Social Pillar
The products are produced in a laboratory run by the hands of women in the interior of São Paulo - Brazil and under the coordination of hair therapist and future biomedical scientist Fátima Amorim, who has been working in the beauty field for 45 years.
In addition, brand management, branding, marketing, photography and many other areas of the brand are mostly carried out by women within diversity.
Projects with direct action in the Amazon region are being formatted and strengthened, mainly with vulnerable women in the region.
Cultural Pillar
E Ervah is a brand that strengthens our culture, through the strengthening of our natural resources, as well as raising our indigenous ancestry in the region, as well as strengthening the black population, leveraging and granting opportunities to women who are so often relegated to positions inferiors of society. We want to give voice to those who live on the margins!
Ervah is a family-owned brand. A mother passing on knowledge to her daughters regarding respect for Mother Earth, the alchemy in the product development process and the propagation and strengthening of female entrepreneurship from generation to generation.
Economic Pillar
Ervah’s products are priced fairly and remunerate everyone in its production chain with dignity.
All products are authorized by Anvisa.